When a story is worth telling, don’t whisper—shout. This is how a simple nomination turned into a national TV moment for Anna’s Hope, a charity that helps children with brain tumours. Proof that comms done well doesn’t always need a big budget—just big-hearted intent and a nudge in the right direction.

As a lifelong learner, I’ve always invested in staying up-to-date with internal comms industry knowledge and skills but never pursued continuous professional development (CPD), until now…

When an organisation decides to send the same message to everyone, assuming it’s relevant to all and that they’re going to be interested, employees end up tuning out. 

On 14 February 2025, I had the opportunity to play out my childhood dream of being a school teacher, by presenting a live brief to a room full of very smart and curious first year digital marketing students at Anglia Ruskin University in Cambridge.