Thrive as an internal comms team of one

Doing it all doesn’t mean doing it alone.

If you’re a one-person internal comms team, you’ll be only too aware of the constant demands of multiple stakeholders. Every email, campaign, and “urgent” message ends up on your desk. One minute you’re planning a leadership update, the next you’re crafting a post for the intranet, and just when you think it’s ok to have some lunch, IT has a critical message that “needs to go out now.”

You’re brilliant at what you do — but when the requests never stop, something has to give. Often, that “something” is the strategic work that would make the biggest difference.

So, what’s the secret to staying on top without burning out? Calling in the right kind of support.

Freelance help v/s extra headcount

When work feels out of control, it’s hard to identify exactly what resource you need and how much.

Getting back on top of the workload first will give you much-needed breathing space to think more clearly.

At this point you don’t need someone who needs managing. You need someone who gets it - someone who can take part of the problem away. That’s where a freelance internal comms specialist comes in.

With the right experience, skills and knowledge, a freelancer can:
✔ Pick up your brand voice fast
✔ Handle day-to-day comms so you can focus on strategy
✔ Bring fresh thinking and creative ideas you might not have time to explore

They’re there when you need them, and out of the way when you don’t. No headcount battles. No lengthy onboarding process, performance management and development needed. Just smart, flexible support, ready to hit the ground running when you need them most.

Why not just use AI?

AI is a great tool. Great for generating ideas or draft a first pass — but it doesn’t get culture, people, or how to make a message land. It can’t read the room, sense if the tone feels off, or when something might raise a .

Internal comms isn’t just about words on a page. It’s about trust, connection, and understanding the undercurrents that drive employee engagement. That takes a human.

The bottom line

Being a team of one doesn’t mean you have to do it all. Partner with a freelance comms specialist, and you’ll get breathing space, regain control, and finally make time for the work that matters most.

Ready to make “just me” feel a whole lot less lonely? Let’s talk.