Internal comms strategy

Understanding where you are is the first step to getting where you want to be.

An internal communication healthcheck, or audit, gives you evidence-based insights you need to move forward, highlighting where things are going well, identifying quick wins and longer-term opportunities for improvement.

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Why conduct a comms audit?

Communication review: A thorough assessment of internal communication. This could include tone, clarity, consistency, and effectiveness across systems, platforms and teams.

Content evaluation: Reviewing existing print and digital materials such as intranets, emails, videos, podcasts, social and posters to identify strengths and areas for improvement.

Brand messaging alignment: Ensuring that all communications is aligned reflect your brand’s voice and values accurately.

Strategy recommendations: After the audit, you would receive a tailored proposal with suggestions to enhance engagement, clarity, and impact.

Why it matters

Audits are a foundational step in refining communication. They help uncover blind spots, streamline messaging, and ensure that every word works toward the client’s goals - whether that’s building trust, increasing conversions, or simply sounding more human.

Book a discovery call to explore how I can tailor this for your organisation.

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Other services

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    Smart comms starts with a plan

    Even with the right channels and a clear strategy, internal communication can still fall short without a well-structured plan.

    More on planning
  • Logo with dark blue circle and white center featuring the text 'Internal Communication Management' in black and dark blue

    Making comms work

    Effective communication doesn’t happen by chance — it needs planning, consistency and care.

    More on management
A potted green plant in a dark blue ceramic pot, placed on a stone slab, with a frog-shaped decorative object beside it, set against a brick wall background.

“If it’s your job to eat a frog, it’s best to do it first thing.”

— Mark Twain

Rhythm and cues

Communication that moves you!
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