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    <lastmod>2026-02-11</lastmod>
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    <loc>https://www.commssmith.com/blog/how-charity-communications-really-work-first-hand-insights-from-the-sector</loc>
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    <lastmod>2026-01-13</lastmod>
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      <image:title>Blog - How charity communications really work: first-hand insights from the sector - Make it stand out</image:title>
      <image:caption>The Safer off the Streets partners’ meeting, July 2024</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/667bed90d161c33354358910/4ab147b9-1870-4c5c-8877-0b36a1714e8f/Sadie.jpg</image:loc>
      <image:title>Blog - How charity communications really work: first-hand insights from the sector - Sadie has over 20 years’ experience in charity comms and moved to her current role as Head of Communications, Marketing and Digital at RCVS Knowledge around 18 months ago. As the charity partner to the Royal College of Veterinary Surgeons (RCVS), RCVS Knowledge is a small charity with a big heart, where everyone plays a part in connecting the charity’s work to the people it serves – the veterinary professionals who rely on trusted learning resources and evidence-based tools.</image:title>
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      <image:title>Blog - How charity communications really work: first-hand insights from the sector - An example of this connectivity in practice is the launch of the new RCVS Knowledge website, which has gone live this week. “This has been a big, complex project requiring collaboration and input across whole the charity throughout most of 2025,” explains Sadie.</image:title>
      <image:caption>“The end result is a much more engaging and positive digital experience that ensures our veterinary professionals can quickly find what they need from our vast library of digital resources, online learning, and best practice.”</image:caption>
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    <loc>https://www.commssmith.com/blog/the-secret-behind-speakers-who-look-effortless-and-how-you-can-too</loc>
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    <lastmod>2025-11-27</lastmod>
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      <image:title>Blog - The secret behind speakers who look effortless (and how you can too) - Maggie’s coaching helped me pitch a live brief to 150 first year digital marketing students at Anglia Ruskin University in February 2025. Read the full story here.</image:title>
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      <image:title>Blog - The secret behind speakers who look effortless (and how you can too) - Maggie helps people all over the world to have a transformational impact in all that they do. No set formulas or jargon. Just deep, tailored coaching that gets results. In this Q&amp;A style guest blog, she shares some of her secret sauce on what it takes to be a great speaker.</image:title>
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      <image:title>Blog - The secret behind speakers who look effortless (and how you can too) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.commssmith.com/blog/tune-in-to-your-employees-with-audience-segmentation</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
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      <image:title>Blog - Discover your workplace Soundtrack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/667bed90d161c33354358910/3b3f008c-7b76-4813-9878-5270ca4abc06/Screenshot+2025-11-24+173905.png</image:loc>
      <image:title>Blog - Discover your workplace Soundtrack - 65% say email is their channel of choice for general news and updates. 19% of Gen Z rely on SMS or WhatsApp for updates, compared to 5% of Baby Boomers. Over half of employees prefer to get written information about their employer’s plans and priorities More than a third want more information about pay, benefits, and career opportunities.</image:title>
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      <image:title>Blog - Discover your workplace Soundtrack - Tip: Choose the channels your employees tune in to.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/667bed90d161c33354358910/42bfa832-d9b9-461b-b133-c5d56d8dba7c/5063_The+Comms+smith_Email+Newsletter+Banner_v3_1a.jpg</image:loc>
      <image:title>Blog - Discover your workplace Soundtrack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.commssmith.com/blog/tricks-treats-of-an-interim-internal-comms-contractor</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
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      <image:title>Blog - Tricks and treats of a change and comms consultant - Binal’s boxset of job hunting horrors…</image:title>
      <image:caption>I’ve been consulting for over ten years, so I’m used to having some gaps between contracts. But last time was different. Writing a guest blog for the launch edition of Rhythm and cues, with a Halloween-theme on the horrors of the job market was easy - as I knew I had plenty of spooky stories to share! And while my recent job hunting experience was a bit tricky, it also provided some treats too. So consider my experience as a mix of horror stories - sprinkled with tips and hope.</image:caption>
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      <image:title>Blog - Tricks and treats of a change and comms consultant - Invest in yourself I also invested in my professional development, by attending webinars and taking courses I generally don’t have the time or headspace for while I’m in a contract. This included completion of my Prosci certification (read my thoughts here on whether it’s worth it for change comms professionals). I also took an AI course with the Institute of Internal Communication.</image:title>
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    <image:image>
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      <image:title>Blog - Tricks and treats of a change and comms consultant - Take some time out to do what you enjoy The tricky job market gave me space to reflect, refresh and re-focus. I was grateful for the time between contracts to have the opportunity to invest in myself, my family and my network - to have time to think about my long-term goals, both personally and professionally.</image:title>
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      <image:title>Blog - Tricks and treats of a change and comms consultant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.commssmith.com/blog/results-day-reflections-finding-your-own-path</loc>
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    <lastmod>2025-08-27</lastmod>
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      <image:title>Blog - Results day reflections: finding your own path</image:title>
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      <image:title>Blog - Results day reflections: finding your own path</image:title>
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      <image:title>Blog - Results day reflections: finding your own path</image:title>
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      <image:title>Blog - Results day reflections: finding your own path</image:title>
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    <loc>https://www.commssmith.com/blog/internal-comms-team-of-one-freelance-support</loc>
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    <lastmod>2025-08-27</lastmod>
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    <loc>https://www.commssmith.com/blog/think-big-and-look-for-free-opportunities</loc>
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    <lastmod>2025-08-27</lastmod>
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    <loc>https://www.commssmith.com/blog/becoming-a-fellow-of-the-institute-of-internal-communication</loc>
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    <lastmod>2025-08-27</lastmod>
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    <loc>https://www.commssmith.com/blog/why-invest-in-cpd</loc>
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    <lastmod>2025-10-18</lastmod>
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      <image:title>Blog - Why invest in CPD? - My first ever CPD cycle with the Institute of Internal Communication.</image:title>
      <image:caption>Why didn’t I do this before?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/667bed90d161c33354358910/ce22d324-f0b3-4f4d-b9b0-dd7432dc4c23/MA-grad_sm.jpg</image:loc>
      <image:title>Blog - Why invest in CPD? - Me smiling proudly at my third graduation, this time for an MA in Internal Communication Management at Kingston University.</image:title>
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    <lastmod>2025-08-27</lastmod>
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